![]() The first-time downloads exclude re-installs, and you can use this KPI to measure the conversion rate from your paid and referral traffic. Using this ratio, you can see how well your product page converts and brings downloads. App page conversion rate = First-time downloads / unique page views.Use this KPI to measure App Store impressions' success in bringing people to your product page. Click through rate = Unique page views / unique impressions. ![]() We suggest you use the following KPIs for measuring your App Store performance: Because of that, your KPIs need to reflect the actual behavior of your users. For a start, the users in the App Store can download an app from the App Store search results without landing on the app's product page. The KPIs you track in the App Store have different definitions than those in Google Play. If you are starting with optimizing your Apple App Store listing, you should know the key performance indicators or KPIs you need to track to measure your app's success.Īpp Store operates differently than Google Play. App Store and most important key performance indicators If you don't, please refer to Apple's official documentation first, as you will primarily benefit from this article if you can follow along.Īfter reading this guide, you should better understand how Apple's platform works and use this knowledge to improve your ASO game. We assume that you already have an app in the App Store and are now ready for the next steps. If you are in the early stage of your app in Apple's App Store optimization or are a seasoned ASO professional, this guide will explain best practices for working with App Store Connect.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |